I think it is about time that the sponsors of All Black Rugby, lobby the government to make Te Reo Māori a core subject for New Zealand primary and secondary tamariki.

Not a big rugby fan myself, but in recent memory I can't remember an All Black campaign that didn't promote Maori iconography in a massive sensational way. If it's so important as a differentiating style for marketing purposes, I think it's time the corporate sponsors of Rugby show more respect, and put their money behind something that would give back to Māori, instead of just ripping them off for a surface buzz.